Did You See Jeremy Clarkson's New UTV? The CFMOTO U10 Pro

If you watched Episode 6 of Season 5 of Clarkson's Farm this week, you'll probably know exactly the moment I'm talking about.

Jeremy Clarkson introduced his “snazzy new UTV”, a CFMOTO U10 Pro, and within minutes, it looked like everybody’s favourite machine.

Firstly, they went to the Diddly Squat woods, where Clarkson used the U10’s electric winch and the 4WD to move some fallen trees, at which point Lisa said, “That machine is amazing”.

Clarkson then went on to describe how much his Labradors, Sansa and Arya, love the U10 Pro and didn’t want to get out of it.

It all felt very natural and genuine, and long-time CFMOTO fans won’t be surprised how much he likes it.

That's probably why so many people have been talking about it since the episode aired.

For years, utility vehicles, or UTVs, have quietly become one of the most useful machines on farms, smallholdings and equestrian properties. You might know them as side-by-sides, farm buggies or simply "that thing everyone uses to get around the farm".

Whatever you call them, they have a habit of becoming indispensable.

You buy one because you need to tow a trailer, move feed, or check fences, and then you find yourself using it to carry tools to the workshop, collect logs from the woods, take the dogs out, transport materials, and save countless walks back to the yard because you've forgotten something.

That's exactly what Clarkson's Farm captured so well. The CFMOTO U10 Pro wasn't presented as a toy or a luxury purchase. It was simply another tool that made life on the farm easier.

That said, it doesn't hurt that modern CFMOTO UTVs are a world away from the basic utility vehicles many people remember. The new U10 Pro Highland combines practical features such as an electric tipping bed, a powerful winch and selectable four-wheel drive with comforts including heating, heated seats and Apple CarPlay as standard.

Judging by this last episode, the CFMOTO U10 Pro has already earned its place on Diddly Squat Farm. 

CFMOTO is now the UK's number one brand of ATVs and UTVs, so it's not just Jeremy that likes them. 

If Clarkson's Farm has got you wondering whether a utility vehicle could make your life easier, take a look at the CFMOTO U10 Pro Highland, in stock now at Beckside Machinery. You might just find yourself thinking the same thing Jeremy Clarkson did.

"I need one of those."

Beckside Machinery is an Official CFMOTO dealer, based in Lincolnshire. Proudly one of the UK’s leading dealers of CFMOTO ATVs and UTVs. Call us today on 01673 828965 to find out more.